The viral phenomenon 'Amores que matan' has captivated social media, particularly platforms like TikTok, Instagram, and X (formerly Twitter), where thousands of users have joined the trend. This cultural expression originated in Peru, and here's how it unfolded.
The trend began when a Peruvian woman uploaded a video dancing to Andy and Lucas' 'Son de Amores', a song that was a hit in the 2000s. This nostalgic melody struck a chord with many, who were motivated to recreate their own memories through choreography and fun performances.
The original video shows the Peruvian woman, Lis Padilla, effortlessly executing the iconic dance moves to the catchy tune. This simple act resonated with a wide audience, who were eager to relive their best years and share their own versions of the dance.
Lis Padilla, the creator behind the viral phenomenon, is a popular Peruvian 'tiktoker' from Huicungo, in the province of Mariscal Cáceres in the department of San Martín. In addition to being a content creator, she is a homemaker and has been married for seven years. It was one of her daughters who inspired her to start on YouTube in 2022, but her fame skyrocketed on TikTok, where she now has over 3 million followers, thanks to the viral "They are loves, loves that kill: boom, boom, boom".
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The viral, also known as 'Amores que matan', consists of participants performing choreographies or dramatic representations to the rhythm of "Son de Amores". These videos often include nostalgic elements such as school uniforms, old school supplies, and references to typical situations of student life.
This phenomenon has highlighted the influence of social media in spreading cultural trends and creating global communities based on shared interests. The ease with which a simple video can become a viral movement is a testament to the power of digital connectivity in the modern age.
The song "Son de Amores" was written by Lucas González, a member of the Spanish duo Andy y Lucas, who performs it. The song managed to position itself at the top of several listening lists in 2003, the year of its release.
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Interestingly, "Son de Amores" has also gained popularity in Brazil through various Portuguese versions. However, the viral video of the choreography uses the adaptation by Pabllo Vittar, a Brazilian singer-songwriter and 'drag queen', who has revived the song with a production that blends camp and festive elements. The promotional video even features flamingos providing the backing vocals, adding to the whimsical and fantastical nature of the trend.
In conclusion, the 'Amores que matan' viral phenomenon has captivated social media users worldwide, transcending cultural boundaries and sparking a global conversation around shared experiences and nostalgia. The ease with which this trend has spread, and the creative interpretations it has inspired, are a testament to the power of digital platforms in shaping and amplifying cultural expressions in the modern era.